Located in the prominent Cheongdam-dong Avenue in the Gangnam district, the flagship store draws inspiration from elements in Korean architecture and culture, such as the Hwaseong Fortress or the swooping movements and white costumes of the traditional Dongnae Hakchum crane dance. Designed to "give an impression of flight", the louvered glass panels help to filter light throughout the 5-story building while the roof forms zigzags up the Maison, creating a series of private terraces above. The entire building comes to life as night is falling with the incorporated façade lighting that was engineered by the Permasteelisa Integrated Lighting (PIL) team. The overall effect is one of weightlessness and awe. The interiors combine the luxury fashion house's clothes and accessories with a permanent collection of art and archival objects, a temporary exhibition space, and a fully equipped commercial kitchen for 'pop-up' restaurant events.

Permasteelisa began coordinating with Louis Vuitton, Gehry Partners and the Consultant Team in late 2016 through a Pre-Construction Service (PCS), and was later awarded the façade build contract. Working through the different stages of design development through to construction, Permasteelisa led the process of realizing the complex forms of the façade using computer-aided 3D design software and technology. From initial geometry rationalization and optimization to the eventual data output for fabrication and site setting-out during installation, the digital asset was instrumental in delivering the project. Software algorithms and scripts were created to make each component of the 3D model parametric in order that all data could be efficiently analyzed, modified and tracked during the entire process of the project.